Eegee's Web Development

Overview

Eegee’s is a well-loved restaurant chain known for its frozen drinks and fresh food offerings in Arizona. The brand needed a website that not only reflected its vibrant personality but also provided an intuitive, user-friendly experience for both desktop and mobile users.

Client

Eegee’s
www.eegees.com

Year

2021-2022

Challenge

The existing website lacked modern functionality, had outdated design elements, and did not fully represent Eegee’s brand identity. User interaction was limited, and the site did not effectively drive traffic or conversions. Eegee’s needed a complete rebuild to improve the online experience, better represent the brand, and increase web engagement.

Solution

A full redesign and development of Eegee’s website, with a focus on:

A fresh, modern UI/UX design to enhance the brand’s visual identity.
Improved navigation to ensure a seamless user journey.
Optimized mobile experience to meet the needs of on-the-go customers.
Integration of features that improved user engagement, such as easy access to menus, online ordering, and promotions.
Enhanced technical SEO to increase search engine visibility and drive organic traffic.

Results

The newly launched website has delivered significant improvements in both user experience and business metrics:

184% increase in web sessions year-over-year.
22% boost in profile impressions across social platforms.
50% faster page load times, leading to lower bounce rates.
Improved mobile traffic, with a 35% increase in mobile sessions.
Higher conversion rates for online orders and promotions.

Technology

WordPress for content management and flexibility.
Custom HTML/CSS/JavaScript for creating unique, responsive web elements.
Google Analytics and Search Console for tracking and optimizing performance metrics.

By partnering with Eegee’s, we were able to take their digital presence to the next level. The website not only serves as an online storefront but also enhances customer engagement, drives more traffic, and supports their overall business growth.