PKL Social Web Development

Overview

PKL Social is a dynamic new business that needed a complete digital presence from the ground up. Without an existing website, the goal was to create a robust and visually appealing platform that would attract organic traffic and serve as a central hub for their online presence.

Client

PKL Social
www.pklsocial.com

Year

2023-2024

Challenge

As a brand-new venture, PKL Social had no prior web presence. The challenge was to design and develop a website that would not only reflect the brand’s personality but also be optimized for organic search growth from day one. The focus was on creating a scalable platform that could grow alongside the business while implementing strong technical SEO to ensure the site could capture traffic and generate leads.

Solution

I developed a custom website for PKL Social, incorporating modern design elements with a strong foundation in technical SEO. Key aspects of the project included:

Brand-new website design and development, focusing on user experience and responsiveness across devices.
On-page SEO optimization, including proper metadata, schema markup, and keyword-targeted content to boost search engine visibility.
Fast load times and mobile optimization to ensure a smooth user experience for both desktop and mobile users.
Local SEO strategy to capture traffic from relevant geographic areas.
Content management system integration to allow the PKL Social team to easily update the site with new information and content as they grow.

Results

PKL Social’s website launched successfully and delivered impressive results right from the start:

19.3K increase in total clicks from launch to date.
224K impressions generated, building brand visibility across search engines.
Significant organic growth, with the website consistently improving its ranking for targeted keywords.
High average CTR of 8.6%, demonstrating strong relevance to the search queries targeted through SEO efforts.

Technology

WordPress for content management and ease of use.
Custom HTML/CSS/JavaScript for responsive design and functionality.
Google Analytics and Search Console to monitor ongoing performance and optimize based on real-time data.

Through a combination of strong technical SEO and modern web development, I was able to establish a high-performing digital platform for PKL Social. This new website has positioned them for ongoing growth and provided a strong foundation for building their online presence.