Lightcurve Email Marketing & Campaign Concept
Overview
Lightcurve (formerly Rainier Connect) is a leading provider of high-speed internet, dedicated to delivering reliable and affordable internet solutions. With their recent rebranding and a renewed focus on expanding customer engagement, Lightcurve sought to create a dynamic email marketing campaign that would resonate with sports fans and highlight their affordable internet services, just in time for Game Day.
Objective: Create a compelling email marketing campaign that showcases Lightcurve’s high-speed internet services, engages potential customers, and drives conversions through strategically designed visuals and messaging.
Client
Lightcurve
www.getlightcurve.com
Year
2023
Challenge
The challenge was to create a campaign that would cut through the noise and engage a diverse audience, particularly sports fans, while promoting Lightcurve’s high-speed internet plans. The campaign needed to capture attention quickly and effectively communicate the value of reliable, affordable internet for Game Day and beyond.
Additionally, the campaign had to reflect Lightcurve’s recent rebrand and appeal to both current and potential customers while driving conversions through clear and impactful calls-to-action.
Solution
1. Campaign Concept: We crafted a bold and engaging Game Day-themed campaign that would resonate with sports enthusiasts. Using sports imagery and playful messaging like “Don’t fumble your game day streaming,” we created a fun, competitive vibe that tied into Lightcurve’s high-speed internet services. The goal was to position Lightcurve as the perfect internet solution for streaming sports, gaming, and entertainment without interruptions.
2. Email Design: The design focused on a strong visual narrative, with large, attention-grabbing graphics featuring football players in action. Key promotions were highlighted, such as internet plans starting at just $25/month, with clear, action-oriented buttons like “Shop High-Speed Internet.” The design was optimized for mobile and desktop, ensuring a seamless experience for recipients regardless of the device used.
3. Messaging & Copy: The copy reinforced Lightcurve’s brand messaging with lines like “Reliable High-Speed Internet starting at $25/mo*” and “Get ready to score big this Game Day with Lightcurve.” The tone was conversational yet persuasive, ensuring that potential customers would feel the urgency to act before Game Day arrived. Each message emphasized the importance of having fast, reliable internet for live streaming, gaming, and staying connected.
4. Targeted Promotions: To make the campaign even more compelling, we highlighted two key internet plans: the Gig Speed plan for $65/mo and the 200 Mbps plan for $25/mo. These options were presented as solutions for households of all sizes, offering different speed tiers to meet varying needs.
5. Calls-to-Action: We strategically placed Shop High-Speed Internet buttons throughout the email to drive immediate engagement. These bright pink buttons stood out against the rest of the design, encouraging recipients to take action without delay.
Results
- Increased Engagement: The Game Day-themed campaign generated higher-than-average open and click-through rates, thanks to its engaging visuals and relatable messaging.
- Boost in Conversions: The email campaign resulted in a significant increase in website traffic and a notable uptick in sign-ups for Lightcurve’s internet services, particularly the $25/month plan.
- Brand Awareness: The campaign helped strengthen Lightcurve’s new brand identity and position them as a go-to provider for reliable, high-speed internet, especially for sports streaming and entertainment.
Technology
- Custom HTML/CSS/JavaScript for creating unique, responsive web elements.
- Google Analytics and Search Console for tracking and optimizing performance metrics.
By partnering with Lightcurve, we were able to elevate their digital marketing strategy with a targeted email campaign. The campaign not only increased customer engagement but also drove more traffic and boosted sign-ups, supporting their overall business growth.
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